Why Your Nonprofit Organization Should Record Its Own Press Conferences

Though you might have many reporters and camera people at your press conference, in the end they might only publish/broadcast a short bit of the footage – and they won’t give you or the public access to the rest.

The best way to make sure you and the public have total access to everything that was said at your press conference is to film it yourself and make it available online.

A good practice for presenting this kind of content is to create separate videos for each speaker. If your organization has a YouTube channel, you can link all the videos together in a Press Conference Playlist.

Having separate videos for each speaker allows you to promote each of them individually, focusing on the unique things each person had to say. This is much better than simply producing a single video of the entire conference, and using timestamps to refer to a particular speaker.

You can refer/link to individual videos in your newsletter, on your website, and all your social media channels.

This is a great way to make the most of your press conference, get your message out to the maximum number of people, and keep the data available for future reference.