Serve the attendees at your panel discussion by having SNW live tweet or post relevant content to a Facebook group or page, saving them the trouble of constantly taking notes during the presentation.
Share the interaction of the discussion with a wider audience via webinar, or have SNW film the presentation for later presentation elsewhere. Panel discussions provide great content for YouTube, when each presenter can be offered in a separate video, while the entire discussion is grouped together in a playlist. Each video can then be promoted in your newsletters, on your website, and your social media channels.
This example is from a panel discussion called “Conversation with African Diaspora Faith Leaders,” which was part of an NEH-funded Institute on Teaching Religious Diversity