Content Marketing is simply the creation of original written or video material that your audience can’t find anywhere else. This is most commonly presented in the form of a blog. Content Marketing is one of the most innovative and effective ways to engage your audience, because it can give them a window into your organization’s work in ways that traditional public relations techniques can never do. And it is easier to produce than you might think!
SocialNet Works has written extensively on the use of blogging for cost-conscious nonprofits. See our own blog for seriously insightful information that can help your organization, no matter what stage of content marketing development you are currently at.